It was during a trip to South America in 1935 when Luigi Lavazza expressed his dismay at the destruction of whole batches of unsold coffee — an experience that left its mark on him, and shaped his business vision.
Since then Lavazza has always paid great attention to the economic, human, environmental and cultural assets of the countries in which they operate: over the years, this attention was transformed into concrete actions in favour of coffee growing countries, and strong support for organisations focusing on social issues.
Lavazza has always been a responsible company, characterised by a strategic CSR approach. In practice, this means strategically incorporating Corporate Social Responsibility in every stage of the production chain, even beyond the boundaries of the company’s specific business. This full-spectrum approach requires a life cycle thinking concept, in which sustainability forms an integral part of the business.
With a view to integration and long-term systemization and measurability of results, in early 2011 Lavazza introduced a dedicated function to define and coordinate all of the Group’s CSR actions, along four main lines: product sustainability, production processes sustainability, enhancement of relations with external stakeholders (suppliers, consumers, strategic partners, etc.) and internal stakeholders (human resources).